14 Temmuz 2015

Diplomacy in the Digital Age

Digitalization is here to stay – and so is diplomacy. For governments, reconciling the implications of digitalization with the functional performance of diplomacy is essential to achieving global and national needs. In a report published by Clingendael (Netherlands Institute of International Relations) Brian Hocking and Jan Melissen argue that digital diplomacy is more than the application of social media to familiar diplomatic functions, even though the challenge of their use in diplomacy should not be underestimated.
Foreign ministries have no choice but to develop digital strategies if they are to survive. Digitalization will enhance the need for them to redefine their roles and to develop narratives to explain what they are for. The conventional wisdom is that digitalization does not change the fundamental objectives of diplomacy, but offers new ways through which these can be achieved. Governments need to take a more nuanced look: digitalization will put fundamental norms and rules of diplomacy to the test.
Diplomats of all types will need to function in the offline and online environments. Foreign ministries are advised not to respond to the challenges of the digital age by ‘following the herd’. They should not treat digital resources as another form of top-down communication, and define their objectives clearly.
Read the full report here

A Global Ranking of Digital Soft Power

The UK leads the world in soft power, according to a new annual ranking of the strength of national soft power resources. The Soft Power 30, which uses a composite index to examine the strength of soft power assets at the disposal of countries, puts the UK above Germany, the United States, France and Canada, which occupy the next four places in the global league table. Described by Professor Joseph Nye, who developed the concept of soft power, as “the clearest picture to date”, it is the first index to include the rising importance of digital assets and to use international polling to gauge national reputations across the world. The Soft Power 30 is being launched today in London by Portland, the strategic communications consultancy, with digital insights provided by Facebook and polling by ComRes. Country rankings are based on a new composite index measuring and comparing the sources of a country’s soft power across six categories - Government, Culture, Education, Global Engagement, Enterprise, and Digital.
Read the full report here.

11 Şubat 2015

İnternet Çağında Kamu Diplomasisi | Public Diplomacy in the Internet Age

 SETA İstanbul’un düzenlediği “İnternet Çağında Kamu Diplomasisi” adlı panelde son yıllarda gündeme gelen sosyal medya ile diplomasi ilişkisi masaya yatırıldı. SETA Dış Politika Araştırmacısı Enes Bayraklı’nın moderatörlüğünde gerçekleştirilen panelde, genelde internet diplomasi ilişkisi özelde de sosyal medya diplomasi ilişkisi bütün boyutlarıyla ele alındı. Panelde danışmanlık hizmetlerinin yanında öğretim görevlisi olarak da çalışan Gökhan Yücel, Kadir Has Üniversitesi’nden öğretim görevlisi İsmail Hakkı Polat ve SETA’dan Yalçın Arı konuyu farklı yönleriyle değerlendirdi.